September 30, 2022

If you are asking for a better platform with a marketing perspective, then both TikTok and YouTube are a really good platform. Both of the platforms are video-based platforms which means you will have to promote your products in the form of videoṣ ads, . Although both of the platforms are good each platform has its own pros and cons when it comes to choosing the best platform for marketing. if you are looking for develop a music streaming application as a startup we are here to help you.

TikTok

TikTok is a Chinese social media mobile application, which was founded in 2012 by Zhang Yiming as Musically app. Later in 2016, due to bad reputation ByteDance (the parent company of TikTok) changed the application’s name to TikTok as a marketing strategy. Users create 15 seconds and 30 seconds short videos with acting and lip-syncing and upload it on the platform. In 2019, Tiktok has over 200 million users in India from which 120 million were monthly active.

Pros

It is easier for creators to create content on Tiktok since most of the videos are only 15 seconds most.

If your targeted audience is Zen Z, then TikTok is the best place for you to invest in digital marketing.

Using hashtags to get more engagement is far easier on Tiktok than YouTube.

Cons

It does not have a fully formed ad business model yet, making it hard for creators to monetize.

The maximum length of a video from 6 to 15 seconds.

It takes longer to create a perfect video.

Youtube

Youtube was founded in 2005 by Chad Hurley and San Bruno and later in 2006 Google purchased Youtube. Youtube is also a video sharing platform but unlike there is a limit on Tiktok videos, Youtube offers to upload video without any time limit.

Pros

Longer videos can be uploaded on Youtube compared to those on Tik Tok.

Longer videos give a better chance to influencers of delivering promotional videos.

It offers a wider variety of videos to choose from which means there is no limit to the type of promotional content.

Cons

It requires higher production values to make a video than Tik Tok.

Its algorithm favors longer videos and channels that are updated regularly which means you will have to choose influencers carefully.

In recent years, there has been an increased criticism of it becoming more unfriendly towards creators.

Since it exists a lot longer than Tiktok, It is harder for newcomers to get noticed.

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