The Logo Design Process
- Design Brief: Conduct a questionnaire or interview with the client to get the design brief.
- Research: Conduct research focused on the industry itself, on its history, and on its competitors.
- Reference: Conduct research into logo designs that have been successful and current styles and trends that may be related to the design brief.
- Sketching & Conceptualising: Develop the logo design concept(s) around the brief and research.
- Reflection: Take breaks throughout the design process. This lets your ideas mature and helps you get renewed enthusiasm. Receive feedback.
- Positioning: Position yourself as a contractor or build a long lasting relationship. ie. Client tells you what to do OR you guide the client to the best solution. The latter is usually best however personally, I try to find a happy medium.
- Presentation: Choose to present only a select few logos to the client or a whole collection. Presenting only the best is recommended.
- Celebration: Drink beer, eat chocolate, sleep, start on next logo design. Or a combination.
Getting The Job
The Design Brief
UKE.COM or UKE for short sells unique arrangements of chocolate as an alternative to gift baskets. UKE targets a more upscale market due to the time to make and cost of the product.
Sketching & Development
I have been finishing off your logo today and have come down to the strongest concept, of which you will find attached in a PDF.
After all the research I carried out and concepts that I experimented with I kept coming back to this simple & effective logo… one without any animal figure. Not only this but I also found that animal figures were way overused, especially the lion due to it’s heraldic nature.
Your new UKE logo relates back to being king (much alike a lion) which is achieved by the use of a simple geometric crown. The crown has many symbolic references… the crown is a symbol of power, legitimacy, strength, righteousness, victory, triumph, resurrection, honour and glory of which can relate back to your luxurious packages, that of the highest quality. The typeface used for UKE is also one of power… strong bold serifed characters form a strong brand name that leaves a lasting impression on anyone that comes across it.
The purple, black and white colour scheme was also chosen for its luxurious nature and this can be applied across all of your marketing material such as your website, business card and so fourth. The UKE logo not only works well on a dark background but also a light background of which the white logo can turn into a dark purple logo. The logo can also be reproduced at any size and maintain readability.
I am eagerly awaiting your feedback and I will hear from you soon.
The logo really works! I like how clean and modern it looks. I think you might be right about the overdoing of the lion stuff even though I had an obsession with it, none the less this one grows on me more each time I look at it!